Problem
There has been a shortage in blood donations.
Most of blood donors are over 40 years of age. However, they have more probabilities of health issues.
The younger generations are not donating due to the taboos and myths about blood donation.
Insight
People are unsure about the donation criteria. Some believe that those who either consume cannabis, follow a vegan/vegetarian diet or have an active sex life are not eligible to donate blood.
Gen-Z feel excluded from donating blood because the majority is not willing to give up on their preferences.
The Concept
Through bold and modern imagery, educate the young generations about their eligibility to donate blood regardless of their preferences, as well as clear up some of the myths and taboos about donating.
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